Jimmy Iovine, the Apple Music executive, was in the UK to promote the HBO/Netflix documentary The Defiant Ones, which tells the parallel stories of Iovine and hip-hop producer Dr Dre, who became his partner in developing Beats Electronics, featuring Eminem and other hp-hop greats. While being in the UK, Jimmy set down with BBC interviewer for a conversation.


BBC: When Bono describes you in the film, he says: “There’s something in him that’s attracted to rage.” What do you make of that?

Jimmy: “He’s right! I like the edgier stuff. If I have a choice, I’ll always lean that way. It’s such an expression of someone’s power and commitment. I’m always looking for music that has a certain amount of dealing with social injustice, or screaming out loud, like Eminem.”


Read the full interview on BBC.