On this day, exactly 6 years ago, Eminem and Royce Da 5’9″ dropped the music video of “Fast Lane” as Bad Meets Evil. The music video was directed by James Larese of collective group Syndrome, a group that also directed videos for two other Eminem songs: “3 a.m.” and “Crack a Bottle”. The video premiered on June 8, 2011, at noon EST on VEVO and Bad Meets Evil’s official website.
The music video features animated visuals of the lyrics and kinetic typography of some lyrics, with the duo rapping in a warehouse-like setting. Notable scenes include a cartoon blonde girl who gets ‘drowned’ by Eminem, inside a fish-bowl and then decapitated. Another scene includes Bad Meets Evil riding a green animated car, crashing into several obstacles, during the chorus.
Sly Jordan appears in the video, singing the chorus. The music video also features cameo appearances from Mr. Porter of D12, who lip syncs part of the chorus, and members of hip hop supergroup Slaughterhouse near the end of the video. The video became notable for its humorous content.
“Fast Lane” music video is close to 100 million views on YouTube to earn their very first VEVO Certification award. Watch the clip below: