Eminem makes his first appearance on Billboard’s Social 50 chart in 2017, and it’s all thanks to his “The Defiant Ones” Instagram post.
With his first post in eight weeks, the rapper garnered 884,000 new Instagram follows and 19.5 million Instagram reactions in the tracking week.
The promo of the documentary works out for Eminem, who re-enters the Social 50 at No. 13, his first appearance since the Dec. 31, 2016-dated ranking and highest position since last November (No. 7, Nov. 5).