Today, 6 Years Ago, Eminem Introduced “Shady 2.0” to the World

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On this day, exactly 6 years ago (January 12, 2011) Eminem introduced Shady Records 2.0 with Slaughterhouse and YelaWolf, via XXL Magazine.

 

“Yelawolf and Slaughterhouse, it’s kinda phase two of Shady. It’s the new generation of Shady Records and as we’re trying to rebuild our label, it’s exciting for hip-hop and with all of these forces coming together and with what everybody’s capable of on the mic, it’s gonna be fun.” says Eminem (January 12, 2011)

 

Bringing together the East Coast, West Coast and Detroit in the middle, Slaughterhouse consists of Crooked I, Joe Budden, Joell Ortiz and Royce da 5’9”. Slaughterhouse was featured on “Session One,” a bonus track on Eminem’s 2010 blockbuster Recovery album. Since then, Slaughterhouse released Welcome To: Our House (2012) under Shady Records and Yelawolf released two albums Radioactive (2011) and Love Story (2015).

 

“It’s very exciting for me to reunite with Eminem years after our Bad Meets Evil project together. Slaughterhouse on Shady Records will be a force to reckon with.” – said Royce Da 5’9″ (January 12, 2011)

 

“Considering where I’m from and the shit I’ve been through, it’s hard to put into words what partnering with Shady means to me, my team at Ghet-O-Vision, and my state of Alabama. I can tell you that when you’re willing to give your life up to see a dream through, the reward is great. And now that I’ve become an apprentice to one of the greatest artists in the world, my potential reaches beyond anything I ever imagined. Let’s kill this shit.” said YelaWolf (January 12, 2011)

 

Shady Records was founded in 1999 by Eminem and his manager Paul Rosenberg. D12, the label’s first signing, were also Shady’s first breakout stars, selling more than four million albums in the U.S. In 2002, the label released the quadruple platinum 8 Mile soundtrack, with its hit single “Lose Yourself”–the first hip-hop song to win an Academy Award for Best Original Song. Shady Records then partnered with Dr. Dre’s Aftermath Entertainment to ink 50 Cent, who subsequently has sold more than 23 million albums worldwide. Of Shady’s 11 albums to date, four have earned U.S. multiplatinum certification, three others platinum (including the compilation Eminem Presents: The Re-Up) and two gold. The label has sold over 60 million albums worldwide.

 

Check the official cover which was released in March below:

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Also check the crazy cypher they did back in