“Eminem doesn’t personally believe in publicizing philanthropy. His reasons for giving are to help, not to in any way make himself look better.” says Howard Hertz, co-founder of Bloomfield Hills-based Hertz Schram PC and secretary of the Marshall Mathers Foundation.
The bulk of the Marshall Mathers Foundation‘s assets come directly from Eminem, but he also works with other organizations to leverage additional contributions for his causes, which include local human services, at-risk kids and youth programs like Mosaic Youth Theatre of Detroit.While the foundation’s gifts generally support metro Detroit charities, occasionally out-of-state groups such as the Elton John AIDS Foundation are also awarded grants, given the impact the disease has not only on adults, but also their children, Hertz said.
Between 2011 and 2013, the year of the foundation’s most recent tax return, Eminem contributed $270,000 of the $563,970 in total contributions.
In 2005-06 the Eight Mile Boulevard Association asked Eminem to consider a joint fundraiser with the association. The association secured the bricks from the Light Guard Armory in Detroit, which was being torn down. Eminem autographed them, and the two organizations shared the proceeds. The sale of the bricks raised just shy of $9,000.
Eminem also backed a Wolverine Human Services crowdfunding campaign held on Giving Tuesday in 2013, raising about $120,000, including a matching grant from the Marshall Mathers Foundation.
And last spring, he did an endorsement partnership with watch maker G-Shock, to auction five limited-edition signature watches, along with ticket packages to the Eminem/Rihanna Monster Tour shows in Detroit, raising nearly $25,000 for Focus: Hope in Detroit.
More recently, in August, the Marshall Mathers Foundation teamed up with Eminem’s Shady Records, and Title Boxing, in conjunction with production of the soundtrack for the boxing movie “Southpaw,” to raise money for the Downtown Boxing Gym Youth Program. For a $10 donation, supporters could be entered into a drawing to win one of 10 pairs of Southpaw boxing gloves autographed by Eminem.
At the same time, Eminem has leveraged support for his foundation from others. For example, in 2011, the year he did the popular Chrysler Super Bowl commercial, the automaker made a $250,000 grant to the Marshall Mathers Foundation, followed by grants totaling about $23,000 in 2012 and 2013.
[Via Crain’s Detroit Business]